About Nagi

Japanese Scent Rituals for Calm and Stillness

Foira, the founder of NAGI., spent years traveling across Japan for work.
Between bullet trains, meetings, and constant motion, she discovered something quietly powerful—the scent of hinoki rising from a forest after rain,the soft swirl of incense in a hot spring bath,and a yuzu sachet placed beside her pillow before sleep.

These delicate fragrances became her anchors—reminding her to breathe, to slow down, to return to herself.

Over time, she became fascinated by the subtle art of Japanese scent rituals:
how fragrance in Japan is not merely decorative, but deeply tied to memory, emotion, and rhythm.Rooted in traditions like kōdō (the Way of Incense), and reimagined through modern aromatherapy for calm and mindfulness,Japanese scent culture carries centuries of stillness, now woven into everyday self-care.

In a world that never stops, NAGI. was born to offer women everywhere a quiet pause—
through a simple ritual of scent.

Each handcrafted aroma sachet is filled with natural botanicals, carefully selected to evoke peace, grounding, and gentle presence.
Tuck one by your pillow, place it in your drawer, or give it as a wellness gift to someone in need of calm.

What is NAGI?

In Japanese, “nagi” (凪) refers to a moment of calm when the wind has stopped and the sea lies still.
It is fleeting yet precious—like the quiet you find between breaths.
This word captures the very essence of what we hope to offer:
a still moment just for you, through the gentle ritual of scent.

A whisper of scent. A pause in time.

This is your moment of NAGI.